Competitive analysis is used to?

Competitive analysis is primarily utilized to assess the weaknesses and strengths of competitors. This process involves systematically examining other businesses operating in the same market or industry. By understanding where competitors excel or fall short, a company can identify opportunities to differentiate itself, capitalize on competitors' weaknesses, and align its own strengths against those of the competition. This insight is crucial for strategic planning, enabling firms to make informed decisions about marketing strategies, product development, and operational improvements.

While identifying and measuring market trends, creating marketing content, and measuring consumer satisfaction are important aspects of marketing analysis, they are not the central focus of competitive analysis. Instead, competitive analysis zeroes in on the direct comparison of market players, allowing for a clearer picture of the competitive landscape.