What characterizes convenience sampling?

Convenience sampling is characterized by selecting samples based on their availability and ease of access. This method involves choosing participants who are readily accessible to the researcher, rather than employing random selection processes. As a result, convenience sampling often leads to quicker and less costly research, as it eliminates the need for extensive planning to reach a diverse participant pool.

This approach has its benefits, particularly in exploratory research or preliminary studies where researchers seek to gather insights quickly. However, it’s essential to note that the reliance on availability may result in a sample that does not accurately reflect the broader population, which can introduce bias.

In contrast, options like random selection or demographic representation do not apply to convenience sampling, making it clear that this method does not provide the same rigor in ensuring that the diversity of the population is captured in the sample.