What is a key characteristic of syndicate data?

Syndicated data is specifically designed to provide comprehensive insights into market trends, sales performance, and market share across various sectors. This type of data is typically collected and analyzed by third-party organizations that sell access to it, enabling companies to gain a broader understanding of their industry without having to conduct their own extensive research.

Access to this data often requires a subscription or payment, which distinguishes it from free data sources. Additionally, while syndicated data may include qualitative elements, it is primarily quantitative in nature, focusing on numerical data such as sales figures and market share percentages. Furthermore, syndicate data is collected from a range of sources and then aggregated, rather than being solely gathered by one specific company. This makes it a rich resource for marketers looking to benchmark performance and inform strategic decisions.