What is a research proposal?

Prepare for the UCF MAR3611 Marketing Analysis and Research Methods Midterm Exam. Boost your grades with comprehensive flashcards, multiple choice questions, and detailed explanations. Excel in your exam!

A research proposal serves as a formal document that outlines a plan for research. It is designed to engage the decision maker’s interest and secure their support for the research project. By defining the objectives, methodology, and anticipated outcomes, the proposal functions as a contract, establishing a mutual understanding of the project between the researcher and the decision maker. This contract-like nature ensures that both parties have clarity on what to expect and the resources that will be required.

In the context of research, a proposal typically encompasses key elements such as the research question, background information, scope of the study, data collection strategies, and potential implications of the research findings, establishing a clear pathway for the research process. While it is distinct from the actual execution of data collection or analysis, the proposal significantly guides the project and its alignment with the decision maker’s needs.

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