What is one of the main roles of a marketing manager in research?

One of the main roles of a marketing manager in research is to interpret research findings. This involves analyzing data collected from various sources to understand consumer behavior, market trends, and overall effectiveness of marketing strategies. By interpreting these findings, marketing managers can make informed decisions that align with the company's goals and consumer needs. This role is crucial as it helps in transforming raw data into actionable insights, guiding the development of marketing strategies and initiatives.

Understanding the implications of research is key for deciding on product development, positioning, pricing, and promotional strategies. Effective interpretation helps in predicting market shifts and adjusting strategies accordingly, ensuring that the marketing efforts are effective and resonate with the target audience. This analytical aspect is essential for leveraging research to enhance the marketing function within an organization.