What is the main purpose of exploratory research designs?

The main purpose of exploratory research designs is to gain preliminary insights into decision problems. This type of research is conducted when there is limited existing information or background on a specific topic. By allowing researchers to explore and identify variables, relationships, and potential issues, exploratory research sets the groundwork for further studies. It helps in understanding the context of the research problem, clarifying concepts, and showing patterns or themes that may merit deeper investigation.

Exploratory research is typically qualitative in nature, utilizing methods such as interviews, focus groups, and open-ended surveys to gather rich, descriptive insights. This early-stage research informs decision-making and helps in formulating testable hypotheses for subsequent studies. The other options typically represent later stages in the research process, where specific hypotheses are tested, quantitative data is analyzed, or large-scale surveys are conducted, but they do not capture the essence of exploratory research's aim to uncover initial understandings.