What is the primary purpose of a research brief?

The primary purpose of a research brief is to outline project objectives and requirements. A research brief serves as a foundational document that provides a clear outline for the research process. It helps all stakeholders understand the purpose of the research, the specific goals, the target audience, and the methods that will be employed. By establishing these parameters, the research brief ensures that everyone involved is aligned and focused on the same objectives, which is critical for the success of any research project.

While summarizing findings, evaluating competitor strategies, or formulating survey questions are important tasks in the broader research process, they are not the main focus of the research brief. The brief is more about setting the stage for the research by detailing what is to be achieved and how it will be approached, rather than reporting on results or analyzing external factors.