What is the role of a researcher during a focus group session?

The role of a researcher during a focus group session is primarily to observe and collect feedback from group interactions. In this context, the researcher facilitates a discussion among participants without steering the conversation in a specific direction. By doing this, the researcher allows for a natural flow of conversation that helps uncover insights and varied perspectives on the topic being studied.

Observing interactions among participants is crucial because it can reveal dynamics, conflicts, and consensus-building that might not surface in individual interviews or surveys. The researcher may take notes or record the session to analyze the collective opinions expressed, tone, and body language, which contribute to understanding the participants' attitudes and feelings toward the research subject.

This approach encourages open dialogue and a diversity of viewpoints, which can enhance the richness of the data collected. It provides a more comprehensive understanding of the subject than could be achieved through direct questioning or restrictive formats.