What is the systematic process of gathering, analyzing, interpreting, and transforming data called?

The systematic process of gathering, analyzing, interpreting, and transforming data is most accurately described as the information research process. This term encompasses all the stages involved in researching, from the initial collection of data through various methods, to analyzing that data to extract meaningful insights, interpreting the results to understand their implications, and finally transforming the findings into useful information for decision-making.

This process is essential in marketing analysis and research, as it helps organizations and researchers make sense of complex data sets and derive actionable strategies based on their insights. The emphasis on systematic methodology underscores the importance of structured approaches to ensure that research findings are valid and reliable.

Other options may relate to aspects of research or data analysis but do not capture the full scope of the systematic approach that the information research process entails. For example, a data analysis framework might refer more narrowly to the techniques and models used to analyze data rather than the broader context of collecting and interpreting it.