What term is used for possible answers to a specific research question?

Prepare for the UCF MAR3611 Marketing Analysis and Research Methods Midterm Exam. Boost your grades with comprehensive flashcards, multiple choice questions, and detailed explanations. Excel in your exam!

The correct term for possible answers to a specific research question is a descriptive hypothesis. A descriptive hypothesis is typically used to make predictions or statements about the characteristics of a subject being studied. It essentially outlines what the researcher expects to find, providing a clear framework for the research. This hypothesis often involves defining the variables involved in the research and specifying the expected relationship among them.

In contrast, research variables refer to the specific factors or elements that are being measured or manipulated in the study, but they do not represent the answers themselves. A case study refers to an in-depth examination of a particular instance or situation to explore and understand its complexities; it does not directly define potential answers to research questions. Predictive insight is more oriented towards forecasting outcomes based on patterns or trends rather than serving as potential answers to a specific research question. Thus, the definition and purpose of a descriptive hypothesis make it the most appropriate choice for representing possible answers in this context.

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