Which statement about convenience sampling is true?

Prepare for the UCF MAR3611 Marketing Analysis and Research Methods Midterm Exam. Boost your grades with comprehensive flashcards, multiple choice questions, and detailed explanations. Excel in your exam!

Convenience sampling is a non-probability sampling technique where participants are selected based on their easy availability and proximity to the researcher. The statement that convenience sampling can be used effectively in exploratory research is correct. This is because exploratory research often aims to generate initial insights or hypotheses rather than test specific theories. Convenience sampling allows researchers to quickly gather data from a readily accessible group, which can help them identify trends, patterns, or areas for further study without the need for rigorous sampling methods typically used in confirmatory research.

In exploratory studies, researchers may not require the same level of representativeness that is crucial in more conclusive research designs. The focus is more on gathering preliminary information, and convenience samples can provide a useful starting point for understanding the research problem or generating new ideas. Therefore, utilizing convenience sampling in this context can be a practical choice, especially when time or resources are limited.

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