Which term describes technology that helps protect privacy against intrusive marketing practices?

The term that describes technology designed to protect privacy against intrusive marketing practices is gatekeeper technology. This type of technology acts as a barrier or filter for personal information, allowing users to control the extent to which their data is collected and used by marketers and advertisers. Gatekeeper technologies can include features like ad blockers, privacy settings on social media platforms, and browser extensions that prevent tracking.

These technologies are critical in the contemporary digital landscape, where personal data can be easily accessed and exploited without the individual's consent. By employing gatekeeper technology, consumers can manage their privacy and minimize unwanted marketing activities aimed at them. This understanding of user autonomy and data protection is increasingly relevant as concerns about privacy and data security continue to grow.